In this video series, we hear from key staff at Facebook, Twitter, and Google who speak to the core issues of why integrating social media into not only the standard operations but also emergency operations, of any public-serving organization helps build resilient communities. Two major themes are addressed: 1) the power of connectivity – building your audience, crafting your message, and engaging in conversation and 2) disaster operations and complex information – leveraging social media in the emergency operations center (EOC), sensemaking with social media, and finally where the future of social media and location-based information will take us. These enlightening conversations may not only help spark a new dialogue in your organization but may also help strengthen existing systems.